How to promote the
Kelowna Polar Bear Swim 2027
Resources for Teams
Images
Right click and select Save/Download Image.
Every share brings someone new to the beach and more resources to adaptive outdoor programs. Pick a post, tap Copy, paste it into Instagram, Facebook or LinkedIn, and fill in the highlighted bits.
When you sign up
Post something like this the day you register.
I'm plunging into Okanagan Lake on New Year's Day. For a purpose. 🐻❄️
It's the 12th Annual Kelowna Polar Bear Dip, and every dollar I raise helps @adaptiveadventures_ get people with disabilities into the outdoors all year.
Sponsor me, or join me (I dare you!): [my page link]
Or just come and watch me regret it. Tugboat Beach, 2 pm.
#KelownaPolarBearDip #EverybodyIn #adaptiveadventures
The dare!
Mid-November.
Here's the deal. If I hit $[goal] by December 15, I'm dipping as [ridiculous costume]. Your move bro: [my page link] 🐻❄️ Every dollar goes to @adaptiveadventures_. #KelownaPolarBearDip #EverybodyIn
Final week
December 26 to 31.
[X] days until I run into near-frozen Okanagan lake for @adaptiveadventures_! I'm $[amount] from my goal. Get me over the line: [my page link] Then come and cheer. Tugboat Beach, Nea Year's Day, rain or shine, 2 pm. #KelownaPolarBearDip #EverybodyIn
Recruit your team
Instagram or Facebook (email? what?), right after you create the team.
We're putting a team in the Kelowna Polar Bear Dip on New Year's Day, and we need bodies. Cold ones. [Team name] is raising money for @adaptiveadventures_, which gets people of every ability outdoors all year. Join us or back us: [team page link] Tag the person who'd look best in a polar bear onesie 👇 #KelownaPolarBearDip #EverybodyIn
Workplace team
LinkedIn.
[Company] is entering a team in the Kelowna Polar Bear Dip on January 1. We'll be running into Okanagan Lake to raise money for Adaptive Adventures, a Kelowna charity that gets people with disabilities outdoors year-round. If you work with us, join the team. If you work near us, we'd love your support: [team page link] Fellow Kelowna businesses, consider this a challenge. 🐻❄️ #KelownaPolarBearDip #EverybodyIn
Leaderboard push
December, after the weekly leaderboard goes up.
[Team name] is sitting #[rank] on the Polar Bear Dip leaderboard. The Frozen Cup is right there. $[amount] more and it's ours: [team page link] Every dollar goes to @adaptiveadventures_. #KelownaPolarBearDip #EverybodyIn
You joined a team
Post this the day you join.
I've joined [team name] for the Kelowna Polar Bear Dip. We're running into Okanagan Lake on January 1 to raise money for @adaptiveadventures_, so more people of every ability can get outside. Back me here: [my page link] Want in? There's room on the team! 🐻❄️ #KelownaPolarBearDip #EverybodyIn
Come and watch
Final week.
New Year's Day plans: watching me and [team name] dive into Okanagan Lake. 🐻❄️ Tugboat Beach, January 1. Check-in at 1 pm, we go in at 2 pm. Bring a coffee, a blankie, and cheer. Can't make it? Back me instead: [my page link] #KelownaPolarBearDip #EverybodyIn
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